October · the brand is already called Boo · live now
Halloween belongs to a brand with BOO in its name. Thirteen designs where the ghost is the wordmark, the pumpkin has had a long Monday, and every joke works at the office party and in the supermarket queue.
Two letters short of the brand name.
The word BOO in dripping Halloween lettering, where both O's are the HollaBoo eyes staring straight out of your chest. The collection's signature piece, and the one that explains the whole joke without a word of explanation.
Shop this tee →Your spirit animal is, technically, a spirit.
Dripping lettering over a small waving ghost. A double meaning that lands in half a second, which is exactly how long anyone spends reading a t-shirt.
Shop this tee →Spirits: the drink, the ghost, the mood.
A ghost peering sadly into an empty cocktail glass under dripping lettering. Three meanings stacked into one word, for anyone whose October is going about as well as their September did.
Shop this tee →Cheerful pumpkin. Honest caption.
Dripping lettering above a beaming jack-o-lantern that has clearly been through something. Works as a Halloween joke in October and as a Tuesday-afternoon confession all year.
Shop this tee →It is not an expression. It is a personality.
A deadpan face under a pointed hat, with dripping purple lettering. The safest possible way to tell an entire room how you feel about being there.
Shop this tee →Permission, in dripping letters.
The Halloween line turned into a shopping philosophy, over a pail overflowing with candy. Buy it for yourself. That is the entire point.
Shop this tee →The wordmark, wearing a sheet.
The HollaBoo eyes on a glossy little ghost, and nothing else. The quiet one in the collection, and the one that will still be worn in November.
Shop this tee →Running on caffeine and unfinished business.
A ghost with dark circles under its eyes clutching a coffee it clearly needs. The Halloween pun that is really about your week.
Shop this tee →Read at 11:04. Replied never.
A ghost holding a phone with one blue message and no answer. Dating, Slack, recruiters: the joke fits wherever it hurts most.
Shop this tee →The cheapest costume there is.
A ghost wearing a corporate ID badge on a coral lanyard, with the resigned face of someone whose Halloween costume is simply their job.
Shop this tee →Carved at 8:59am.
A jack-o-lantern with heavy lids, under-eye bags and a flat line for a mouth. The only design in the collection that belongs on a white shirt, because that face deserves the spotlight.
Shop this tee →One candy. Door closed. Lights off.
A pumpkin pail, empty except for a single wrapped sweet at the bottom. For everyone whose Halloween plan is to stay in.
Shop this tee →It is not a drink. It is a whole personality.
An over-caffeinated cup with whipped cream, cinnamon and far too much enthusiasm for a Tuesday. Affectionate, not mocking: we are all this cup in October.
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